Online ordering
A storefront on your own domain. Customers pick items, choose pickup or delivery, and check out — on a phone, without an app.
Manage. Order. Grow.
Your shop, online — and the back office to run it.
SY Merchant gives your small business a branded ordering page your customers actually enjoy using, plus everything behind it: orders, deliveries, customers, subscriptions, invoices, payments and the numbers that tell you how you’re doing.
Your own domain and branding. Set up for you — no software to install.
Take orders online
Plan deliveries
Get paid by card
Text your customers
Know your numbers
Works like an app on your phone
One system, not five
Everything a small shop actually needs
Most businesses stitch together a website, a spreadsheet, a notes app and a card reader. SY Merchant replaces the lot with one place that already knows your products, your customers and your prices.
Deliveries & pickup
Every pending delivery on one screen with the address ready to open in Google Maps or Waze, and a one-tap route for the whole run.
Customer records
Order history, addresses and contact details in one place — with separate wholesale and retail pricing when you sell to both.
Repeat orders
Set a customer up on a weekly or monthly schedule once and their order comes round automatically. Regulars stop being something you have to remember.
Payments
Card checkout through Stripe, plus Zelle and Venmo if that’s how your customers pay. Card fees can be absorbed or passed on — your call.
Analytics & expenses
Revenue, expenses and profit, week by week or year over year — so you can see what sells and what a slow month actually costs you.
Texts that send themselves
Order received, out for delivery, delivered — each text goes out on its own, in wording you can edit, with every message yours to switch on or off.
Promo codes
Percent off, dollars off, or free delivery. Give a code an expiry or a redemption cap, and watch how many times it’s been used.
Driver accounts
Give a driver a login of their own that sees the delivery run and nothing else — they mark stops delivered, your numbers stay yours.
The customer side
A storefront that looks like your business
Your logo, your colours, your wording, on your own web address. Customers order in a couple of taps — and returning ones just type their phone number and everything fills itself in.
Ordering that gets out of the way
The whole menu on one page, a running order total that follows the customer down the screen, and a checkout that only asks for what it needs.
- Pickup or delivery — with as many pickup spots as you run, each with its own note and fee
- Returning customers found by phone number
- Address autocomplete, so deliveries go to a real place
- Delivery fees, with free delivery over an amount you set
- Promo codes at checkout — percent, dollars off, or free delivery
- An announcement banner for holidays, closures or a promotion
Two looks, or your own colours entirely
Pick a clean, plain storefront or something with more character — then change any colour in it. No design work required from you.
The business side
Run the day from one screen
Orders arrive, deliveries get planned, invoices go out. No re-typing anything into a spreadsheet afterwards.
Orders, start to finish
Every order in one list with what was bought, what it came to, and whether it’s been paid. Mark it preparing, then delivered. Print an invoice when a customer wants one.
- Filter by status, type and payment
- Take an order over the phone yourself in seconds
- Every order has a private link where the customer can check it, change it, or pay by card
- Printable invoices in your own branding
- Card payments reconcile themselves
Deliveries planned in a minute
Everything waiting to go out, each with the address, the items and a button straight through to Google Maps or Waze. Route the whole run at once.
- One card per stop with the full order on it
- Open any address in Maps or Waze
- Route all deliveries together — and get the finished route texted to your phone
- A deliveries-only login for your driver
- Mark delivered as you go — the customer gets a text on their doorstep
Customers you actually know
Everyone who has ever ordered, with their history and details. Sell to shops as well as the public? Wholesale customers get their own pricing automatically.
- Full order history per customer
- Separate wholesale and retail prices
- Saved addresses and contact details
- Optional customer accounts on the storefront
Regulars on repeat
Put a customer on a weekly or monthly schedule and their order comes back around on its own — no reminder in your head, no missed week.
- Weekly or monthly schedules
- See what’s due next at a glance
- Pause or change any schedule
The numbers
Know how the business is doing
Not a report you have to build. It’s the first thing you see when you log in.
Revenue, expenses, profit
Track what came in and what went out, and see the trend across weeks, months or years. Log expenses as they happen so profit is a real figure rather than a guess.
- Revenue and profit at a glance
- Products ordered or revenue, week / month / year
- Any custom date range
- Expenses by category
Expenses in the same place
Ingredients, packaging, fuel, rent. Record them once and they flow straight into the profit figure on your dashboard.
- Your own expense categories
- Recurring costs kept in view
- Feeds profit automatically
Make it yours
Yours to configure, not ours
Everything below is a setting you control from your own admin — no support ticket, no waiting on us.
Business identity
Name, tagline, logo, phone, email, website and the wording customers see.
What you call things
Sell by the bottle, box, tray or item — the whole system uses your word.
Colours & style
Presets or your own palette, across the storefront, admin and invoices.
Ordering
Pickup, delivery or both — and every pickup location you run, each with its own fee.
Payments
Card, Zelle and Venmo; delivery fees, free-delivery threshold, card-fee handling.
Text messages
Which texts go out and the exact wording of each — edit any template, switch any message off.
Promo codes
Create codes, cap or expire them, and watch redemptions — no developer involved.
Features on or off
Turn subscriptions, customer accounts, texts or card payments on as you need them.
Your categories
Organise the menu the way your shop actually thinks about it.
Products
Photos, descriptions, prices — wholesale and retail — and what’s available.
Open for orders
Businesses already running on SY Merchant
These aren’t mockups — every store here belongs to a real business taking real orders right now. Have a look around; they’re open.
Newest on SY Merchant
Challi N’ Biscotti
Hand-braided challah and biscotti, baked with love. Orders come in by Thursday morning and go out on Friday — her deadline, her delivery day, her rules, all set from her own admin.
- Her own warm patisserie palette, built around her logo
- A weekly order cut-off announced right on the page
- Delivery and pickup, each on her own terms
Pricing
Priced around your business
A one-person operation and a shop running hundreds of deliveries a month don’t need the same thing, and shouldn’t pay the same either. Tell us what you sell and how you sell it, and we’ll quote you plainly — no tiers to decode.
- Your own domain and branding
- Set up and configured for you
- Storefront, admin and invoicing
- Your own private database
- Secure hosting and certificates included
- Updates as the product improves
Questions
The things people ask first
Do I need my own website already?
No. You get one as part of this — either a web address of ours to start with, or your own domain pointed at your store. If you already have a website, your ordering page can live alongside it.
How long does setup take?
Your store is created and online the same day. What takes the time is your side: your logo, your product list and your prices. Send those over and we’ll load them for you.
Is my data mixed in with other businesses?
No. Every business gets its own separate database and its own web address. Your customers, orders and figures are yours alone.
How do customers pay?
By card at checkout through Stripe, and by Zelle or Venmo if you prefer. Card processing fees can come out of your margin or be passed on at checkout — you decide.
Can customers get a text when their order is ready?
Yes — order received, out for delivery, and delivered can each go out automatically, in wording you can edit. You choose which messages send, and customers opt in properly and can stop them at any time.
Can a customer check on their order after placing it?
Every order comes with its own private link. The customer can open it to see the order, make a change before it goes out, or pay by card — no account, no phone call to you.
I have a driver — can they use it too?
Yes. A driver gets their own login that sees only the delivery run: the stops, the addresses, the map buttons, and a delivered button. Your customers, prices and numbers stay out of sight.
What if I sell to shops as well as the public?
That’s built in. Mark a customer as wholesale and they get wholesale pricing automatically — on the storefront and on their invoices.
Can I change things myself later?
Yes. Your products, prices, colours, wording, delivery fees and which features are switched on are all yours to change whenever you like.
Get started
Let’s get your shop online
Tell us what you sell and how you sell it. We’ll set your store up, load your products and hand you the keys — usually the same day.
Prefer to look around first? See a real store.